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Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.Read More >>

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Planning Content Localization for Efficiency and Transparency

If you want your localization project to run smoothly, you have to plan ahead. Here are some tips for making sure your project is efficient and transparent. Read More >>

Facebook Video vs LinkedIn Video for Marketers

Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers. Read More >>

A Short History of Mergers and Acquisitions in the WCM Space

The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.Read More >>

Tools You'll Use: Dr. Michelle Ferrier, Associate Dean for Innovation

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Dr. Michelle Ferrier, associate Dean for Innovation, Research/Creative Activity and Graduate Studies, Scripps College of Communication at Ohio University.Read More >>

Adblock Plus Launches Ad Platform, Things Quickly Go Awry  

Adblock Plus announced its new Acceptables Ads Platform, but ad exchanges are not on board, and users may not be either. Read More >>

EFF Pushes for Labeling of Locked Digital Content

The practice of using DRM locks has so infuriated the Electronic Frontier Foundation (EFF) that it is currently suing the US government to invalidate Section 1201 of the DMCA law. But whether the group wins its litigation or not, there's another pressing agenda the EFF is tackling in the interim that it wants publishers and consumers alike to be aware of: the fair labeling of digital products that come pre-locked by DRM.Read More >>

Premium Publishers Deliver More Bang for Your Ad Buck, Says comScore

Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."Read More >>

Digital Experience and Content Operations Need More Attention

In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on operations.Read More >>

Podcast: WriterAccess talks to Theresa Cramer about Inside Content Marketing

Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much more. Listen here. Read More >>

Why Content Marketing Needs Stories

Think of it as the secret ingredient that enables automated marketing programs to serve people-centric content. Social media, email acquisition and content publishing tools give brands the greenlight to publish directly to their audiences. Yet a publishing approach requires a journalist's mindset. And that starts with a story based on what the reader cares about, not your brand's message.Read More >>
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