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Putting Cultural Intelligence (Back) in AI

How can you best connect and engage with human beings? The answer is simple. Keep individual aspirations and personal values at the center of innovation and interaction. Read More >>

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Video Marketing: Three Things We Need to Get Right in 2019

Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019. Read More >>

4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.Read More >>

Why Holiday Site Crashes Are Still Happening: Lessons Learned from Black Friday 2018

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play. Read More >>

What’s Your Company’s Story and How are You Telling It?

Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice. Read More >>

Developing a Cohesive Content Marketing Strategy

Unless you have a cohesive content marketing strategy in place, all the time and money you are spending on your efforts might be for naught. Here are 3 steps putting together a content marketing strategy.Read More >>

The Three E’s of Successfully Optimizing AI for Content

Ai may be the buzzword du jour of 2019, but it really does have practical applications. AI can help content marketers improve on the three E's: Enrichment, Execution, and Experience. Find out how technology can help you do your job better. Read More >>

Eye On with Heather Whaling, Founder and President, Geben Communication

Heather Whaling, founder and president of Geben Communication, a public relations firm headquartered in Columbus, Ohio, sees technology as a critical component of effective PR. Read More >>

5 SEO Pilots Each Organization Should Test

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.Read More >>

Considering Localization Effectiveness for the Global Platform Economy

Platforms cannot go global and make a local imprint without implementing best globalization best practices that all other truly global businesses have adopted around the world. Localization is at the center of international content strategies so here are a few reasons why it should be part of your considerations and actions in this area.Read More >>

To Use, Own, or Rent a DMP: What Are The Cost-Benefit Considerations?

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?Read More >>
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