Follow the Money

Gathering market intelligence at a content site is one of those unkept promises of interactive publishing, a missing piece of the online business model that site owners like to speculate about but rarely pursue…until now.
- May 2003 Issue, Posted May 19, 2003
We just might…just might, mind you…be turning the corner on the fee-based content model. Americans are starting to take to a fee-based online model, but not because Web publishers somehow succeeded in “retraining” users to “pay up.”
- April 2003 Issue, Posted Apr 25, 2003
Along with online pet food sales and the paperless office, push technology was one of the Web’s early laughingstocks, but not so fast; the idea of feeding content to the desktop is worth another look.
- March 2003 Issue, Posted Mar 01, 2003
While much of the content community continues to chase sponsor dollars by making ads bigger, louder, more animated, at least one provider understands the alternative Zen way: be there to deliver when the user needs you.
- February 2003 Issue, Posted Feb 01, 2003
In what must be one of the best testaments to the enduring power of the much-maligned banner, Classmates.com purchases five to ten billion ad impressions a month…a strategy that works.
- February 2003 Issue, Posted Feb 01, 2003
Audible has been prescient in understanding the inherent limitations of the Internet as a medium for consuming content.
- October 2002 Issue, Posted Oct 01, 2002
Sarah Chubb has a unique "problem"...the sort more Web executives would like to have. She is running out of ad inventory. And the solution is simple, but few Web sites have been willing or able to realize it; the Internet allows publishers to sell advertising against users, not just against content.
- September 2002 Issue, Posted Sep 01, 2002
The Web is transforming the traditional publishing paradigm in a number of ways. Chief among them is the idea that online content has to become more service-oriented.
- April 2002 Issue, Posted Apr 01, 2002
As other revenue streams dwindle for content publishers, many are revisiting the idea of selling branded merchandise via their sites, but this time they are going beyond slapping logos on coffee mugs and hoping for a sale.
- March 2002 Issue, Posted Mar 01, 2002
Publishers are beginning to experiment more aggressively and creatively with selling their wares by the pound.
- January 2002 Issue, Posted Jan 01, 2002
Online personal ads may be the hero for the Internet media sites looking for a new revenue source.
- December 2001 Issue, Posted Dec 01, 2001
In the new Web video model, you make the video cheaply–very cheaply. Then you stop hallucinating that advertisers will underwrite this anytime soon.
- November 2001 Issue, Posted Nov 01, 2001
Unlike traditional publishing giants, especially in newspapers, who got rich partially by underpaying their scribes, the Internet overpaid, perhaps grossly.
- July 2001 Issue, Posted Jul 01, 2001
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