Cognito Ergo Sum

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.
Marketers can be excused if they are facing cognitive dissonance about artificial intelligence (AI). They may be struggling to implement foundational marketing/technology tools, but they are expected to be ready for new AI applications that are way more complex.
- Posted Jun 13, 2017